Taanayel Les Fermes will be always true to its code of belief in using 100% pure, fresh & natural milk. We do not use any preservatives & this is why our products have a short shelf life. The middle east and in particular the Mediterranean region has a population that is prone to lactose intolerance. This is precisely why we have introduced LACTOSE FREE FRESH MILK. For some people with problems producing lactose and that often happens as one gets older, lactose is not easily processed. It is a matter of taking control of what you eat, and choosing those foods that will make you feel good.