In a consumer study, NIVEA asked women about their expectations from a deodorant. Next to reliable and safe protection, consumers want a deodorant that dries quickly, a soft skin feeling with pleasant long lasting smell. Therefore, NIVEA the leader in deodorants, developed Powder Touch. The first deodorant with precious kaolin powder known to leave the skin silky soft. Alongside the soft powdery fragrance, the deodorant delivers the perfect balance of protection and confidence and a sense of freshness and care.