Marketeers in A Fast Moving World
Welcome to the first blogpost of Voted Product of the Year Worldwide. It is my pleasure as CEO of Voted Product of The Year Worldwide to meet with a lot of people in many countries of the world ; researchers, retailers, sales people, managers, directors and VP’s in FMCG, advertising agencies, PR staff, etc. As I travel weekly I see many hotels, airlines, supermarkets, drugstores, restaurants and their staff. In a spare moment and reflecting on all the different people of different cultures, I came to the conclusion that basically, we are all marketeers. We are marketing our products and services to clients and customers every minute of the day.
Basically, we are all marketeers.
As marketeers, we observe clients’ behaviour and have our thoughts about it. We see consumer or client’s behaviour that is interesting, odd, rational or very non rational. As marketeers, we try to make sense of it, learn from it, make an honest buck. On this blog, I will keep you posted regarding my observations on consumer behaviour, new products in the FMCG sector, Voted Product of the Year developments and the like. I will be joined by others of the Voted Product of The Year Worldwide team to share our journey with you. Over time, the blog will become a journal together with all the stakeholders in the POY Worldwide journey.
Philippe
