Vicks First Defence helps stop a cold in its tracks. When sprayed in the nose it traps, inactivates and removes cold viruses from the nasal cavity providing peace of mind to consumers worried about falling sick. Use at the first signs of a cold to avoid catching a full blown cold!
VOTED PRODUCT OF THE YEAR KSA 2023
Vicks First Defence
Nasal Spray
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PRODUCT OF THE YEAR
ABOUT PRODUCT OF THE YEAR
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ABOUT PRODUCT OF THE YEAR
Product of the Year is the largest consumer-voted award for Product Innovation. POY operates in 45 countries with the objective to guide shoppers to the newest products in the market.
Product of the Year conducts an annual survey with Nielsen IQ to determine the winners from a pool of innovative participants. The survey focuses on three key metrics related to perceived innovation, attractiveness and purchase intention of the newly-launched product. The survey reaches 4500+ respondents in the GCC, using two methods: face-to-face and online. The winners are determined based on the highest score within a specific category.
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