Pure Harvest produce is locally-grown using sustainable state-of-the-art techniques to maximize quality. We search the world for the best-possible seeds and grow them locally indoors, in optimal climate conditions enabled by our smart-farming solutions. Protected by nature, not chemicals, our produce is harvested and packed at peak freshness – So that every time you pick Pure Harvest, you can be sure you are getting the best-tasting, cleanest and highest-quality produce for you and your family.
VOTED PRODUCT OF THE YEAR GULF 2024
Pure Harvest Smart Farms
Fresh Produce
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ABOUT PRODUCT OF THE YEAR
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ABOUT PRODUCT OF THE YEAR
Product of the Year is the largest consumer-voted award for Product Innovation. POY operates in 45 countries with the objective to guide shoppers to the newest products in the market.
Product of the Year conducts an annual survey with Nielsen IQ to determine the winners from a pool of innovative participants. The survey focuses on three key metrics related to perceived innovation, attractiveness and purchase intention of the newly-launched product. The survey reaches 4500+ respondents in the GCC, using two methods: face-to-face and online. The winners are determined based on the highest score within a specific category.
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