Duracell Optimum has powerboost ingredients that makes it our best performing alkaline battery.With its patented technology it delivers more power in some devices/more life in others vs next best Duracell alkaline.Duracell Optimum’s pack is 100% recyclable,it has a door and an organizer tray inside, which means no more batteries rolling around the drawer. Instead your batteries remain conveniently and securely stored. And once batteries are exhausted, you can re-store them, ready for future recycling.
VOTED PRODUCT OF THE YEAR GULF 2023
Duracell Optimum
Batteries
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ABOUT PRODUCT OF THE YEAR
Product of the Year is the largest consumer-voted award for Product Innovation. POY operates in 45 countries with the objective to guide shoppers to the newest products in the market.
Product of the Year conducts an annual survey with Nielsen IQ to determine the winners from a pool of innovative participants. The survey focuses on three key metrics related to perceived innovation, attractiveness and purchase intention of the newly-launched product. The survey reaches 4500+ respondents in the GCC, using two methods: face-to-face and online. The winners are determined based on the highest score within a specific category.
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