“The POY award is a strong consumer affirmation that we at Pampers are on the right track. It is a testament to Pampers’ relentless commitment to turn consumers’ insights into tangible product innovations.”

“We chose Product of the Year because consumers are the ones choosing the best products out of every category. Also, POY is the biggest award for product innovation in the Gulf and we wanted to be associated with it.”

“The award night at the Ritz Carlton JBR was a great and well-organised event with delicious food and entertaining music in a fantastic venue. We were very happy to be one of the award winners as this prize is not just awarded by a jury but by 3’600 consumers within the GCC. We are using the eye-catching red POY logo on our packaging and Ad’s but the impact on sales through the use remains to be seen. However, we are sure that the logo will definitely help us to win new consumers.”

“We are proud to have won our first ever Product of the Year Award for our Baby Wet Wipes line. Being recognised by Gulf consumers for both our innovation and quality; POY is a great endorsement for our brands because it’s voted for directly by consumers. POY stamp gives the Gulf shopper the needed confidence to try a product for the first time, therefore benefiting both the customer and the brand owner alike!” We wish you continuous prosperity and success!

“The Product of The Year logo has proven to be a very effective sales tool for Philips Airfryer “

The award has increased Rio Mare brand awareness and value with the trade and our consumers in the Middle East. The product of the year award has given Rio Mare an additional media and promotional tool that has driven the growth of the brand in the region. Product of the year award is for Rio Mare like a gold medal at the Olympic games.

Product of the Year is a very important award for us because consumers are recognizing Nutella B- ready as a breakthrough innovation. There is no better recognition for us than the one coming from the consumers.

We look for opportunities where we can actually highlight the benefits and get the consumer’s recognition. The market is cluttered, it’s all about pricing and promotion and it is very important for us to showcase our innovations to consumers in that environment and make sure that we are recognized from the people who matter- the consumers!”