Sensodyne Complete has been specially designed for people with sensitive teeth. Its unique Novamin formulation has everything vulnerable sensitive teeth need to be completely healthy. • Builds a protective layer over vulnerable sensitive areas to shield against pain • Strengthens weakened enamel • Maintains healthy gums • Prevents plaque • Effectively cleans • Gives a lasting freshness • Helps to maintain natural teeth whitening New Sensodyne Complete Protection provides 7 specially designed benefits in one complete sensitivity toothpaste.