New Purina® Pro Plan® Hydra Care™ is a revolutionary supplement with an innovative, great-tasting formula that’s proven to increase cats’ water intake and make the urine more diluted, helping to improve hydration. Poor hydration may compromise cats’ long-term health by increasing the risk of urinary problems, known as Lower Urinary Tract Disease (LUTD). Increasing cats’ water intake, together with a healthy diet, is a key factor in lowering the risk of LUTD.
VOTED PRODUCT OF THE YEAR GULF 2022
Purina Pro Plan Hydra Care
Pet Supplements
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ABOUT PRODUCT OF THE YEAR
Product of the Year is the largest consumer-voted award for Product Innovation. POY operates in 45 countries with the objective to guide shoppers to the newest products in the market.
Product of the Year conducts an annual survey with Nielsen IQ to determine the winners from a pool of innovative participants. The survey focuses on three key metrics related to perceived innovation, attractiveness and purchase intention of the newly-launched product. The survey reaches 3800+ respondents in the GCC, using two methods: face-to-face and online. The winners are determined based on the highest score within a specific category.
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