In 2011, NIVEA launched Invisible for Black&White for men and women – the world’s first anti-stain deodorant against white marks and yellow deodorant stains. The range soon became the number 1 deodorant to protect the skin and clothes from embarrassing deodorant stains. NIVEA now launched B&W Fresh, a line extension of B&W Original. B&W fresh has the same benefits of B&W original with a new fresh fragrance.