Downy will be launching the biggest product upgrade globally in Arabian Peninsula in January 2018. The product upgrade comes with significant packaging innovation also an irresistible formula innovation introducing Perfume Microcapsules to our liquid Fabric Enhancers. The perfume Microcapsules improves the consumer’s experience with the product as it brings to life the freshness in an irresistible way as consumers can activate and refresh their cloth with one touch (rub you cloth) whenever they need it.