Beko HarvestFresh™ Refrigerators Range

VOTED PRODUCT OF THE YEAR GULF 2022

White Goods

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PRODUCT OF THE YEAR

ABOUT PRODUCT OF THE YEAR

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Reconnect with Nature
Beko brings the natural sun cycle to your fridge and lets you enjoy the healthy lifestyle that it inspires.

Discover our HarvestFresh™ Fridge Freezers
HarvestFresh™ is Beko’s unique crisper drawer technology that uses innovative 3 color light technology, to cleverly mimic the 24 hour sun cycle.
This keeps the fruits and vegetables in its natural original environment long after it’s been harvested, preserving their vitamins and freshness for longer**

** Tested by Intertek. Based on Vitamin C and Vitamin A measurements in tomatoes, green peppers, carrots, spinach and celery directly exposed to the light technology compared with Day 0 conditions over a 5-day period.

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ABOUT PRODUCT OF THE YEAR

Product of the Year is the largest consumer-voted award for Product Innovation. POY operates in 45 countries with the objective to guide shoppers to the newest products in the market.

Product of the Year conducts an annual survey with Nielsen IQ to determine the winners from a pool of innovative participants. The survey focuses on three key metrics related to perceived innovation, attractiveness and purchase intention of the newly-launched product. The survey reaches 3800+ respondents in the GCC, using two methods: face-to-face and online. The winners are determined based on the highest score within a specific category.

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