Our starter is Axe Dark Temptation that was launched in 2008 and soon became Axe’s best selling Variant in the world; it still maintains excellent performance and is loved by consumers. To build on Dark Temptations amazing success we are launching a flanker to live in Axe Temptation range.The idea now is to keep building our temptation range and invite people to live a new experience and what can be more tempting than Chocolate? GOLD!