The Middle East’s cosmopolitan lifestyle of classic and modern was an inspiration for new Aoud Passions. In partnership with renowned international house of fragrance Takasago UAE, classic Arabic oils were fused with European scents to produce four unique fragrances. Available in a range of formats, each fragrance allows consumers to enjoy the traditional scents of Middle Eastern bakhoor but with a modern twist. This stylish fusion (based on the richness of bakhoor aroma) brings an authentic ambience to any home.