When hair is damaged, it loses protein at the core. Most women indulge in styling products and blow-outs to get the beautiful hair they desire, but many are now realizing that these temporary solutions are not effective. Unless you solve the root of the problem, hair damage will always come back. Pantene’s 3-step, advanced Pro-V regimen formula prevents protein loss and repairs and nourishes hair from the core to combat damage and ensure long-lasting, healthy hair.