Excellence Creme is the number 1 hair coloration brand worldwide. The product has a unique formula that allows for triple-protection before, during and after coloration. A protective serum cares for the hair before coloring, the creme colorant contains pro-keratin, a natural protein found in hair and the conditioner protects post color. Excellence promises 100% grey coverage, gives a rich natural lively color and strengthens and protects hair all at the same time.