OMO is fabric cleaning detergent relauched in 2014. It is available in powder and liquid format, both which provide consumers the benefit of “100% Effective Stain Removal” In 2015, OMO made two new changes to its portfolio: 1. A winning formulation which is proven to be superior to the leading detergents 2. A new variant with the fragrance of Comfort (the number 1 fabric softener in the region): OMO with a Touch of Comfort