Objective: Improve Gentle Protection for newborns by delivering superior softness, wetness protection and runny BM absorption with new Textor liner Benefit: Superior Gentle Protection TEXTOR topical surge provides best of BM absorption and softness Insight: There is nothing more important to moms than keeping her new baby’s skin clean and healthy, especially when it comes to runny messes. Benefit: New SoftAbsorb™ layer specially designed to gently help keep new baby’s skin Clean, Soft, and Protected. Claim: Absorbs runny BM in seconds and locks it deep inside to help keep baby’s skin dry