Product of the Year is the world’s largest consumer-voted award for product innovation. Established 1987 in France, POY now operates in over 40 countries around the world with the same core purpose: to guide consumers to the newest products in the market, and to reward manufacturers and service providers for product and marketing innovation.

Relying on a transparent voting process by the consumers to the consumers, the company serves as a shortcut for shoppers by recognizing the products that showcase unique and creative features. By bearing the Product of the Year logo, the winning products carry the solid promise of integrity and the proven results of marketing and awareness efficiency.