Pomi is the leading brand in the crushed tomato category (Passata), from Italy. Although, this category in not audit, it is believed that Pomi has more than 80% in terms of market share (based on the sell out figures from the top retailers). After being present for more than 30 yeas in Lebanon, Pomi has become a generic brand, enjoying a high level of awareness among Lebanese consumers and is a very popular household item. It is a versatile product used not only in traditional Italian dishes but a variety of local cuisines. Pomi’s key attributes are as follows: 100% Italian Tomatoes Freshly processed Controlled and traceable from Field to Carton Preservatives Free Colorants Free